OTTAWA - When Finance Minister Jim Flaherty announced this week that March 29 will be federal budget day, the very first words out of his mouth heralded the coming "Jobs and Growth Budget."
If the phrase sounds vaguely familiar, it should.
Taxpayers are footing the bill for a $12.4-million government ad campaign with one common message: "creating jobs and growth."
Complementary campaigns by Finance Canada and the Canada Revenue Agency ran throughout February and will continue through March, backstopping the Harper government's political message.
"Canada's economic action plan is helping create jobs and growth," says the opening voice-over of two Finance Canada ads, staged in a fake coffee shop that looks remarkably like a Tim Hortons. The catch-phrase gets repeated twice more in the 30-second spots.
"Tax savings are working for Canadians, helping create jobs and growth," says the central line in each of three tax agency ads from the CRA.