Harper first campaigned on transparency and moral character. Church-going God fearing boring frugal accountant.
Every campaign is a completely fresh strategy devised based on current conditions. Trudeau will campaign on the child tax credit and the trade deals and there semi-pharmacare plan. He will retread former campaign promises saying it takes longer than four years to make big changes while pointing out the progress he has made. He will campaign on a booming economy and will have feel good stories about Syrian immigrants. He will be all steady hand at the tiller.