Interview: David Melia on entrepreneurship, education and passionate engagement

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David Melia on Entrepreneurship, Education and Passionate Engagement

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David Melia talks about entrepreneurship, what's wrong with our educational system, how passion plays such an important role in pretty much everything and about his exciting initiative called Kaajenga.


David founded KAAJENGA after a 25-year career in consulting, eLearning, technology, and banking. He became Chief Executive Officer of Spring Valley Architectural Innovations in 2011 and helped turn it around, grew sales 435 per cent creating a national sales network in the process. At various stages throughout his career he has held many executive management positions in both private and public organizations including; INTERCHANGE, The Executive Knowledge Exchange, the Business Development Bank of Canada, Networks North NETWORKS NORTH INC. (NASDAQ:NETN), IRGATEWAY (TSX Venture Exchange) and Curriculum Services Canada (Not for Profit).

He was nominated for Canadian Young Entrepreneur of the Year and built a CRM (Customer Relationship Management) solution for his service-based business in the early 1980s, managed the global launch of a leading eLearning software solution in the 90’s, built a virtual learning hospital in the 20th century, and through INTERCHANGE, The Executive Knowledge Exchange helped a number of the Profit 100 companies grow sales, raise capital and execute growth strategies.

David spent the past 10 years developing a systematic sales process that resulted in the creation of KAAJENGA, Video marketing, social sharing system for the architectural industry that centralizes and manages sales activity through a CRM, promotes social sharing, reports on the analytics, and rewards engagement activity. His specialty is his systematic sales models for value-based selling. He spent two years guest lecturing on Strategic Management at the University of New Brunswick, taught entrepreneurship in the 1990s, co-authored entrepreneurial books, sales methodologies, and numerous white papers including; "Crossing Death Valley," a discussion paper on early stage funding and management support.


For more information about my podcasting, writing and public speaking please visit my site here.

With thanks to producer Josh Snethlage and Mixed Media Sound.

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