Dying for Colour

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Chromatic Geography exhibition photo: Kelly Okamura

The high cost of a commercially colourful world is more understood by an informed transparent market. And consumers have a key role to play if the buck stops at what we choose to buy with our voting dollars.

So why spend more for this season’s newest coloured attire?  Botanical Colors founder Kathy Hattori explains why natural dyes in the 21stcentury provide new value results for brands. The true costs for a century of industrial profit driven innovation is exposed by recognizing the toxins found in most commercial dyes that are handled by workers, worn next to our skin, flow into rivers, and dumped into landfill.

Also in the show, Kelly Okamura explores Chromatic Geography, a new exhibit on natural dyes in the 21st century and contrasts this to the benefit of a potentially hairy green wash on the Rise for Water catwalk.

We can all continue to be colourful characters and enjoy nature’s rainbow of hues if we consider clothing as agricultural products, and natural dyed garments as organic food for our soul.

For an immediate colourful fix in your closet, check out Botanical Colors for Fischer FoundFor more information on colour toxins, check Greenpeace’s 2013 report Toxic Threads: Polluting Paradise. And for textile printing and the environment, Oecotextiles.

(As for hair dye, Kathy and Kelly keep their locks un-dyed.)

Image: Chromatic Geography by Kelly Okamura.

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